The 20 Minute Weekly Growth Review That Actually Gets Shit Done
Last monday i sat in on a growth meeting with a beauty brand in soho. ninety minutes. they looked at traffic trends. discussed conversion rate fluctuations. debated whether to test…
When to add a new ecommerce channel vs fix what you already have
I was in a meeting with a founder in chelsea two weeks ago. she wanted to launch on tiktok. i asked how facebook was performing. she said roas is around…
The only ecommerce metrics that actually tell you what to fix
I was on a call with a founder in brooklyn last thursday. she had fifteen browser tabs open. shopify analytics. google analytics. facebook ads manager. klaviyo. triple whale. she kept…
How to run ecommerce experiments that actually teach you something
Last tuesday i sat in on a growth review with a skincare brand in greenpoint. the founder pulled up a spreadsheet titled test tracker. it had 47 rows. new ad…
How to map your ecommerce growth funnel with metrics that actually matter
I was reviewing dashboards with a founder in Brooklyn last week. She pulled up Google Analytics, then Shopify, then Klaviyo, then Facebook Ads Manager. Four tabs, four different stories about…
What Does a Growth Marketer Actually Do in Ecommerce?
I was at a coffee shop in Tribeca last month when I overheard two founders arguing about a job posting. One wanted to hire a growth marketer. The other kept…
Ecommerce growth marketing: a calm operating system
It's 10 PM on a Thursday, and I'm staring at three browser tabs: one running Facebook Ads, another with a half-built Klaviyo sequence, and a third showing a Google Sheet…