I work in growth and planning with ecommerce founders who have real sales and still feel like the business is running them. At ten thousand a month and above, time…

I work with ecommerce founders who already have traction and want to scale with control. There is one rule that shows up again and again. Scaling does not fix problems.…

I work with ecommerce founders who have revenue, momentum, and the same question. Are we ready to scale, or are we about to multiply problems. The reason this question matters…

I focus on growth and planning for ecommerce founders who have proven demand and want to scale without losing control. One pattern shows up almost every time a brand tries…

I work with ecommerce founders who already have revenue and still feel like the business is heavier than it should be. They are not lazy. They are not unskilled. They…

I focus on growth and planning for ecommerce brands that are already selling and want to scale without turning the business into a constant fire drill. When founders talk about…

I focus on growth and planning for ecommerce brands that are already selling and want to scale without turning the business into a constant fire drill. When founders talk about…

Master the six critical dimensions of ecommerce scaling: product-market fit validation, profitability metrics, scalable acquisition, operations readiness, tech infrastructure, and common mistakes that kill profitable brands. Why most ecommerce brands…

I studied management and planning and I have seen profitable ecommerce brands quietly destroy themselves. Not because the market disappeared or because ads stopped working, but because they scaled with…

I studied management and planning and I have seen how fast growth can turn messy when systems are not ready. Many ecommerce brands think tools are a late stage concern.…