I focus on growth and planning for ecommerce founders who have proven demand and want to scale without losing control. One pattern shows up almost every time a brand tries…

I work with ecommerce founders who already have revenue and still feel like the business is heavier than it should be. They are not lazy. They are not unskilled. They…

I focus on growth and planning for ecommerce brands that are already selling and want to scale without turning the business into a constant fire drill. When founders talk about…

I focus on growth and planning for ecommerce brands that are already selling and want to scale without turning the business into a constant fire drill. When founders talk about…

Master the six critical dimensions of ecommerce scaling: product-market fit validation, profitability metrics, scalable acquisition, operations readiness, tech infrastructure, and common mistakes that kill profitable brands. Why most ecommerce brands…

I studied management and planning and I have seen profitable ecommerce brands quietly destroy themselves. Not because the market disappeared or because ads stopped working, but because they scaled with…

I studied management and planning and I have seen how fast growth can turn messy when systems are not ready. Many ecommerce brands think tools are a late stage concern.…

I studied management and planning and I have learned one lesson the hard way. Growth does not break ecommerce brands. Operations do. Many fashion brands focus on traffic and ads…

I studied management and planning and I have watched many fashion ecommerce brands stall for the same reason. They confuse a winning test with a scalable system. Acquisition works once…

I studied management and planning and I have spent years around ecommerce founders who want to scale fast. Most of them ask the same question. Are we really ready or…