I sat in on a growth meeting with a home goods brand in brooklyn last monday. ninety minutes. they reviewed last weeks numbers. discussed conversion trends. debated creative performance. talked…

I got a slack message from a founder in soho last wednesday. our conversion rate dropped from 3.2 to 1.8 percent over two weeks and we dont know why. i…

I was reviewing financials with a founder in brooklyn last month. they spent 85k on acquisition in q4. grew revenue from 120k to 180k monthly. looked great until we calculated…

I got a slack message from a founder in tribeca last thursday morning. we increased facebook spend from 15k to 35k weekly and roas dropped from 3.2 to 1.8. what…

I was reviewing numbers with a founder in soho last week. she showed me everything theyd tried in q4. doubled facebook spend. launched google shopping. rebuilt three landing pages. added…

I got a text from a founder in williamsburg last tuesday. just doubled our facebook spend. revenue should explode. three days later another text. fulfillment is a disaster and we…

I was on a call last week with a founder in brooklyn who just hit 100k monthly revenue. she wanted to double it by q2. i asked what happens when…

Last monday i sat in on a growth meeting with a beauty brand in soho. ninety minutes. they looked at traffic trends. discussed conversion rate fluctuations. debated whether to test…

I was in a meeting with a founder in chelsea two weeks ago. she wanted to launch on tiktok. i asked how facebook was performing. she said roas is around…

I was on a call with a founder in brooklyn last thursday. she had fifteen browser tabs open. shopify analytics. google analytics. facebook ads manager. klaviyo. triple whale. she kept…