How to run ecommerce experiments that actually teach you something
Last tuesday i sat in on a growth review with a skincare brand in greenpoint. the founder pulled up a spreadsheet titled test tracker. it had 47 rows. new ad…
How to map your ecommerce growth funnel with metrics that actually matter
I was reviewing dashboards with a founder in Brooklyn last week. She pulled up Google Analytics, then Shopify, then Klaviyo, then Facebook Ads Manager. Four tabs, four different stories about…
What Does a Growth Marketer Actually Do in Ecommerce?
I was at a coffee shop in Tribeca last month when I overheard two founders arguing about a job posting. One wanted to hire a growth marketer. The other kept…
Ecommerce growth marketing: a calm operating system
It's 10 PM on a Thursday, and I'm staring at three browser tabs: one running Facebook Ads, another with a half-built Klaviyo sequence, and a third showing a Google Sheet…