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About Jordan Lee
Jordan Lee — Conversion Rate Optimization (CRO) Specialist. 6+ ans à optimiser pages produits et checkout pour améliorer le taux de conversion. Partage des guides pratiques sur la conversion et l’UX pour boutiques avec trafic mais ventes insuffisantes.
Conversion in digital marketing — e-commerce analytics funnel dashboard on laptop

Conversion in digital marketing (E-commerce): definition, examples, metrics, and how to improve it

The product page is where most purchase decisions are made or abandoned. A store owner came to me once with a problem that felt familiar. She had just doubled her…
Posted by Jordan Lee February 19, 2026

Recent Posts

  • Conversion in digital marketing (E-commerce): definition, examples, metrics, and how to improve it
  • Ecommerce team burnout during scaling early signals
  • 21 Best Ecommerce Automation Tools to Automate Your Online Store in 2026
  • Scaling Faster by Removing Friction, Not Adding Effort
  • How removing friction creates compounding ecommerce growth

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